Watermark Residential is a national leader in the development, construction, and management of upscale apartment communities and luxury leased homes across the country.
Before development begins on any Watermark product, we go through a thorough research phase—evaluating MSA’s throughout the country to ensure the markets we select for our apartment communities, and luxury leased homes meet our investment and site criteria. We focus on demographics, household formation, absorption history, rent growth, population growth, and more.
Next is site selection. All Watermark projects must meet our defined site criteria to ensure a successful project and investment return. Our sites are near high traffic thoroughfares, high-end housing and good schools, high-end retail, services, restaurants, and entertainment and markets with high administrative and geographic barriers to entry that limit the amount of new competition.