Ali Sales Roach
Independent Marketing ConsultantAli Sales Roach is a SaaS marketing leader who excels at solving growth challenges…and with a unique perspective based on her experience as an entrepreneur, operator, and marketer.As a 2003 Orr Fellow, Ali jumpstarted her career at ExactTarget, one of Indy’s biggest software success stories. In partnership with ExactTarget co-founder Chris Baggott, Ali went on to co-found Compendium, a blogging and content marketing platform acquired by Oracle Content Marketing.She most recently served as Chief Marketing Officer of hc1.com, a healthcare software company. Ali was selected in 2009 as Indiana Business Journal’s “40 under 40” and earned her bachelor’s degree in English writing from DePauw University. Today, as a marketing consultant, Ali provides strategic marketing and demand gen services to a variety of high growth organizations. When she’s not consulting or working on her novel, Ali loves spending time with her husband and two young boys.