The biggest question that I had through the entire recruiting process when I was looking for entrepreneurial job opportunities in Indiana was – What will I be doing on a daily basis? What kinds of responsibilities will I have and what kinds of things will I need to get done?
8:15-9:00 – Check web analytics
I manage all of the marketing analytics for our corporate web site as well as the 2 ecommerce sites that we run. When I get in on Monday morning I check through the stats from the past week and make a note of any major events or abnormalities. For our corporate site I take a look at all of the networks that Google Analytics has listed as accessing our site and parse those down to actual prospects for our sales team.
9:00-9:30 Make changes to pay-per-click campaign
Through the analytics I can see how our pay-per-click campaigns have been performing for our ecommerce sites. We just recently started a new campaign and it needs to be constantly monitored and improved. Today I tweaked a few of the under-performing ads to see if we can improve our campaigns and drive more targeted visitors to our site.
9:30 – 11:00 Begin drafting requirements for enhancements in new software release
Fifth Gear provides services to companies who sell goods online – so order fulfillment, ecommerce software, and marketing services are our specialty. A big part of that is constantly improving our ecommerce/order management software. All of our clients run their businesses on this software, as well as our warehouse so it is important that we keep it updated. I am a quasi project manager that acts as a facilitator between our software development team in India and our warehouse and operations team in Missouri. I spent some time this morning writing out the requirements for 2 new enhancements in our software platform
11:00 – 11:30 Send emails to our development team in India
To make sure everyone is on the same page I’m often communicating with our team in India to see if they need any additional information to complete their software development work and also to check on the status of projects in motion to see when we can schedule our next meeting to discuss new enhancements
11:30 – 1:00 Lunch with a local business owner
Although this particular lunch had more to do with my own personal networking than the Orr Fellowship many Orr Fellows will set up lunch meetings with others involved in the program or other business people in the community. It’s a great way to expand your network and to find more growth opportunities
1:00 – 2:00 Continue drafting requirements documents
Spent some more time getting the requirements finished up. We’re working on incorporating an exchange rate API into our software with the addition of an international client and also working on simplifying our order import process.
2:00 – 3:00 Systems/Operations team meeting
We have a weekly meeting to discuss all of the different projects going on within our team, and we get updates on what might be coming up next.
3:00 – 4:00 Miscellaneous Planning and Email
I wanted to make sure I kept a few smaller projects moving and that required sending emails and talking with a few people around the office. I scheduled a meeting with a new liquidation client that will be selling goods on one of our ecommerce sites, talked with a manager about next steps in the financial analysis that I prepared on one of our sites, and sent emails to set up a meeting with development team on an upcoming enhancement
4:00-5:30 Write blog post and prepare for career workshop
It’s not every day that I spend time working on Orr Fellowship activities, but today I spent the end of my afternoon writing this blog post and preparing for our career planning workshop that I’m organizing in 2 weeks.
So that’s my day in a nutshell, and the best part about working for a high growth start-up is that it will likely be completely different tomorrow. I have a few recurring responsibilities, but projects and priorities can change quickly and I always have to be ready for the next thing that might be thrown my way. It’s also likely that my day looks almost nothing like some of the other Orr Fellows. Some people might be working in finance or going out on sales calls so our experiences at different companies might be completely different.
For those of you interested in joining the Orr Fellowship I hope that gives you a better idea of some potential day-to-day tasks, but don’t be afraid to press any of us to hear different perspectives.