Ali Sales Roach

Company: hc1.com

Title: Chief Marketing Officer

Ali Sales Roach, is head of marketing and demand generation at hc1.com, a cloud-based solution provider for the healthcare industry. Ali joined hc1.com in 2012 as Vice President of Marketing to help a fast growing company with emerging uses for cloud techonlogy in the healthcare field. Prior to hc1.com, Ali co-founded Compendium Blogware, a company that provides blogging software to help clients drive online traffic, specifically through search engines. The company was acquired by Oracle Content Marketing. Ali jumpstarted her career as an Orr Fellow in 2004, when she was placed at ExactTarget as Marketing Director. Following two years at ExactTarget, Ali worked for Carmel-based Resort Condominiums International as an ecommerce manager. She also worked as Director of Online Marketing at locally-based ChaCha, a human-assisted search engine company, before her work at Compendium. Ali was selected in 2009 as Indiana Business Journal’s "40 under 40." She earned her bachelor’s degree in English writing from DePauw University.

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